Case Study: Lisbon Community FCU achieves 27% auto loan balance growth with Synergent targeted marketing

Lisbon Community FCU boosts auto loan balances 27% with Synergent

Lisbon Community FCU partnered with Synergent to launch a targeted auto lending campaign. The credit union's challenge was to increase its auto loan portfolio by reaching members who were most likely to need a new loan but did not currently have one with the institution.

Synergent implemented a data-driven solution, using data mining to identify nearly 7,000 members without an auto loan. They executed a multichannel campaign centered on a compelling offer and utilized targeted postcards and emails. This strategy resulted in 97 new loans totaling over $2.9 million, directly driving a 27% year-over-year increase in auto loan balances. The campaign paid for itself in less than a month, delivering a remarkable return of $33.91 for every marketing dollar invested for Synergent's client.

Lisbon Community FCU