Case Study: Dirigo FCU achieves a successful credit card launch with Synergent Marketing Services

Dirigo FCU launches credit cards with Synergent and drives $802,600 in new credit lines

Dirigo FCU, a credit union, needed to launch a new credit card product to its members effectively. They partnered with the vendor Synergent to overcome the challenge of introducing this new line without the high cost and inefficiency of marketing to their entire 22,000-member base.

Synergent used transactional data mining to identify a targeted list of 5,677 members most likely to respond to the credit card offer. The campaign resulted in 129 new credit cards opened, with 79% directly traceable to Synergent's targeted efforts. This strategy generated over $802,000 in new credit lines and the campaign paid for itself within five months, demonstrating a highly successful partnership.

Dirigo FCU