Case Study: Central Maine Federal Credit Union achieves a modernized award-winning brand with Synergent

Central Maine Federal Credit Union completes a 2-month brand refresh with Synergent

Central Maine Federal Credit Union partnered with Synergent's Marketing Solutions team to undertake a brand refresh. Their challenge was that their existing brand had become outdated and no longer reflected a period of positive growth and innovation at the institution. They specifically wanted a modern logo to help attract a younger membership base while still honoring their legacy.

Synergent collaborated closely with the credit union to redesign the logo and create a comprehensive visual brand guide. The solution was implemented in a phased approach, starting with the new branding and then incorporating it into a full branch renovation. The results were highly positive, leading to an award-winning new brand that amazed members. The refreshed identity successfully modernized the credit union's look across all physical and digital channels.

Central Maine Federal Credit Union