Case Study: Bayer Heritage FCU boosts holiday loan growth with Synergent Marketing Services

Bayer Heritage FCU opens hundreds of Santa Helper Loans totaling $856,000 with Synergent

Bayer Heritage FCU partnered with Synergent Marketing Services for their annual holiday loan campaign. The credit union's challenge was to effectively promote their popular Santa Helper loan offer to their membership in a fresh and engaging way to drive annual holiday lending.

Synergent implemented a creative solution that incorporated a classic holiday song and a festive dachshund mascot into the campaign's design, which included personalized postcards. This approach resulted in hundreds of loans being opened, totaling $856,000. The campaign was a significant success for Bayer Heritage FCU and was also recognized with a Bronze MAC Award for its clever design.

Bayer Heritage FCU