Case Study: Bayer Heritage FCU achieves $3 million in new auto loans with Synergent

Bayer Heritage FCU brings in over $3 million in new auto loans with Synergent

Bayer Heritage FCU wanted to increase its auto lending portfolio and the number of checking accounts. The credit union also aimed to remind its long-term members about these specific products and provide them with incentives to adopt them. They partnered with Synergent to address this challenge.

Synergent implemented a creative, omnichannel reboarding campaign that leveraged member data to target the members most likely to respond to the offers. This award-winning campaign was highly successful, bringing in over $3 million in new auto loans for Bayer Heritage FCU.

Bayer Heritage FCU