Case Study: Bayer Heritage FCU boosts online loan applications with Synergent Marketing Services

Bayer Heritage FCU boosts online loan engagement with Synergent and $500 prize drawing

Bayer Heritage FCU sought to increase member adoption of its online loan application service. To address this challenge, the credit union partnered with Synergent and its Marketing Services team to better identify and target the right audience for this digital offering.

Synergent's solution involved creating a targeted campaign that promoted auto loan rates as low as 1.74%, an additional 0.25% rate discount for applying online, and an entry into a $500 prize drawing. This effort by Synergent was highly successful, earning a MAC Award and ultimately driving success for both the credit union and its members.

Bayer Heritage FCU