Case Study: Bayer Heritage FCU boosts mortgage balances with Synergent Marketing Services

Bayer Heritage FCU boosts mortgage balances 40% with Synergent

Bayer Heritage FCU wanted to increase its mortgage business and bring more of its members home. The credit union partnered with vendor Synergent and its Marketing Services to address this challenge, utilizing Transactional Data Mining (TDM) for targeting.

Synergent implemented a "Home Sweet Home" campaign, using clean, modern designs on postcards and emails sent to a targeted list of 4,056 members. The campaign was a major success for Bayer Heritage FCU, resulting in a 40% increase in mortgage balances and 210 new mortgages worth over $22 million. This represented over $6 million more in balances than the prior year, and the campaign paid for itself within just two weeks.

Bayer Heritage FCU