Case Study: Bayer Heritage FCU boosts certificate deposits with Synergent marketing campaigns

Bayer Heritage FCU boosts digital banking adoption 29.1% with Synergent

Bayer Heritage FCU sought to update its existing member onboarding program to better appeal to a younger demographic and increase product penetration among new members. The credit union partnered with Synergent Marketing Services to redesign the campaign.

Synergent implemented a multi-touchpoint solution using personalized postcards and emails featuring bright colors and modern design. Each piece included a personalized URL (pURL) directing members to a landing page promoting a featured product. This strategy resulted in a 29.1% increase in digital banking adoption, a 45.9% increase in new member eStatements adoption, and a 2.6% decrease in new member attrition for Bayer Heritage FCU.

Bayer Heritage FCU