Case Study: Bayer Heritage FCU boosts certificate deposits with Synergent omnichannel campaign

Bayer Heritage FCU boosts certificate deposits 557% with Synergent

Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote community goodwill, increase member satisfaction, and attract new members during the holiday season. They partnered with Synergent to achieve this goal.

Synergent implemented an omnichannel campaign that reached the credit union's audience through digital ads, social media, billboards, and posters. This strategy resulted in a 557% overall increase in certificate deposits and a 1,396% increase in 12-month certificates opened compared to the same period the prior year.

Bayer Heritage FCU