Case Study: Hyundai Motor Europe Technical Center achieves faster, lighter B-pillar design with Synera

Hyundai Motor Europe Technical Center cuts B-pillar design time by 80% with Synera

Hyundai Motor Europe Technical Center faced the challenge of optimizing the B-pillar, a critical structural component, for lightweight design while still meeting stringent crash safety and stiffness requirements. Using traditional methods, their engineers found it difficult to fully exploit design freedom, and the iterative processes between different tools and departments were slow and tedious. They partnered with vendor Synera to address this.

Using Synera's connected engineering and visual programming approach, Hyundai digitized and automated the entire development process. This solution automatically generated hundreds of design variants, allowing engineers to focus only on the most promising options for final crash testing. The partnership with Synera resulted in a 47% weight reduction, an 80% saving in time compared to the regular process, and a 20% improvement in crash performance.

Hyundai Motor Europe Technical Center