Case Study: Tom's of Maine achieves increased sales and shopper engagement with Syndigo

Winning shoppers with rich product Content

Tom's of Maine partnered with Syndigo to solve inconsistent and uninspiring product presentation that was limiting shopper engagement and sales at Walgreens. Using Syndigo's content management and rich product content syndication services, Tom's of Maine aimed to deliver consistent, on-brand product information across online and in‑store touchpoints.

Syndigo implemented enhanced product pages with compelling images, comparison charts, video, ingredient transparency (Ingredient, Purpose, Source), and brand-standard messaging to educate natural-focused shoppers and ensure accessibility across devices. The Syndigo-powered content increased shopping engagement and conversions and drove higher sales for Tom's of Maine at Walgreens both online and in stores.

Tom's of Maine