Case Study: Victorinox boosts data management and customer experience with Syndigo

Victorinox optimizes data management: Best prepared for the future with more efficient processes and structured data

Victorinox, the Swiss manufacturer behind the iconic Swiss Army Knife and other premium products, needed a better way to manage complex product data across multiple ERP systems and product categories. Its existing PIM lacked the functionality, scalability, and cost efficiency required to support growth, improve data consistency, and keep product information up to date across global channels.

To address this, Victorinox implemented Syndigo PIM with support from Advellence, gaining a cloud-native, scalable multi-domain data management platform. With Syndigo, Victorinox created a single source of truth and improved workflows, data validation, and enrichment, resulting in measurable gains including a 50% increase in customer satisfaction, a 20% improvement in speed to market, and a 60% boost in operational efficiency.

Victorinox

Christopher Klumpp

Head of Global Enterprise