Case Study: Utz Quality Foods achieves streamlined, verified product content and expanded retailer connectivity with Syndigo

Utz Quality Foods Expands Their Network while Spicing up Their Product Information

Utz Quality Foods, the largest independent, privately held snack brand in the U.S., was struggling with time-consuming data reconciliation with retailer partners while rolling out an integrated ERP system and needing to update nearly 2,000 SKUs. Utz engaged Syndigo to cleanse and standardize product content, leveraging Syndigo’s CXH platform, dedicated taxonomy services and GDSN integration to meet a tight timeline and deliver manufacturer-verified content.

Syndigo consolidated Utz’s product information into a single provider, mapped Core content to each retailer’s required data structures, brought over Utz’s GDSN datasets, and delivered enriched, verified content via CXH into the new ERP in less than three months for ~2,000 SKUs. As a result, Syndigo’s data quality and content readiness scoring enabled near-real-time corrections, reduced manual reconciliation, expanded Utz’s connected retailer network, and strengthened Utz’s retailer relationships.

Utz Quality Foods

Dave Colgan

Senior Director