Case Study: Neutrogena boosts purchase intent and conversions with Syndigo's Shadefinder

Uses Powerful Digital Decision-Making Tools to Create a Consumer Experience That Drives Purchase Intent

Neutrogena, the #1 dermatologist-recommended skincare brand, faced the challenge of recreating the in‑store experience online so shoppers could find the right shades and make confident purchase decisions. To scale rich product detail pages and guided shopping across retail sites, Neutrogena partnered with Syndigo, using the Syndigo CXH (Content Experience Hub) and Syndigo’s Product Selector capabilities.

Syndigo implemented Shadefinder, an interactive guided product‑selector and enhanced content workflow delivered across retailer product pages, and provided analytics to inform marketing and product teams. Results included 26,980 Shadefinder initiations (2.3% initiation rate on cosmetics PDPs), a 92% completion rate, and nearly 28% add‑to‑cart click‑through for starters at one retailer; Shadefinder was rolled out to about 10 retailers and a standalone retailer site, improving engagement and purchase intent for Neutrogena.

Neutrogena

Jenny Stingle

Cosmetics Brand Manager