Case Study: United States Stove Company achieves 40% e-commerce growth and streamlined product content with Syndigo

US Stove Turns Up the Heat on Product Content

United States Stove Company, a 150‑year‑old manufacturer of heavy stoves and heating products, faced the challenge of moving into e‑commerce while managing growing product lines and the different content requirements of many retail partners. To give customers the detailed images, video and specs they need to make buying decisions, the company turned to Syndigo, using Syndigo’s content syndication platform and API to centralize and distribute product information across its own site, retail partners and marketplaces.

Syndigo enabled United States Stove Company to create, manage and push multimedia product content at scale and power their website with up‑to‑date feeds via the Syndigo API. As a result, e‑commerce sales grew 40%, new product lines were added, and business processes were successfully transitioned to support drop‑shipping and broader retail distribution—delivering measurable growth and greater operational flexibility for the company.

United States Stove Company

Lindsey Huffhines

Senior Director of E-commerce