Case Study: Unilever achieves better product content syndication and data quality with Syndigo

Unilever North America Creates Unified Product Journey with Syndigo

Unilever North America, part of Unilever, needed a better way to manage and syndicate product content across a large and growing retail ecosystem. As its e-commerce footprint expanded, the company faced complex retailer requirements, inconsistent data hierarchies, and quality issues across thousands of SKUs and 60+ brands, which led to manual work and reactive fixes. To address this, Unilever turned to Syndigo for product experience management and content syndication.

Syndigo helped Unilever North America consolidate systems, streamline workflows, and improve data governance with a more centralized PXM approach. The implementation also supported faster data migration and stronger internal ownership of retailer content, reducing reliance on external partners. As a result, Unilever improved content quality and completeness, increased operational scalability, and achieved time to value within months.

Unilever

Jim Keyt

Head of Marketing Technology