Case Study: Thelma’s Treats accelerates speed to shelf with Syndigo Syndication Network

Thelma - Customer Case Study

Thelma's Treats, a family-run ice cream sandwich company, faced challenges in managing its product content distribution efficiently. As a small but growing brand with over 6,000 retail partners, their process was fragmented and inconsistent. They needed a streamlined way to submit product information to diverse retailers while maintaining control over their authentic brand story. This led them to partner with Syndigo to consolidate their product content syndication.

Syndigo provided a centralized platform, the Syndigo Syndication Network, to manage and distribute product data. The solution eliminated manual paperwork and drastically improved efficiency. For Thelma's Treats, the time to onboard a new retailer was reduced from a month to a single day. This measurable improvement in speed to shelf, along with enhanced internal team alignment, allowed the company to focus on authentic growth. The Syndigo team was noted for its responsive and supportive partnership throughout the process.

Thelma’s Treats

Nola Morris

Chief Marketing Officer