Case Study: The J.M. Smucker Co. boosts data efficiency and agility with Syndigo

The J.M. Smucker Co. Secures a Sweet Spread of Efficiency and Agility in Master Data Management

The J.M. Smucker Co., a major CPG company behind brands like Jif, Smucker’s, Folgers, and Milk-Bone, needed a better way to manage the large volume and complexity of master data across its broad portfolio and supply chain. To improve efficiency, agility, and governance, Smucker worked with Syndigo using its Master Data Management (MDM) and Product Information Management (PIM) solutions.

Syndigo helped The J.M. Smucker Co. streamline data processing, increase internal adoption of data tools, and give business users more ownership over changes. The results were significant: one activity that previously took 38 hours was reduced to 5 hours, data processing times dropped by as much as 86%, and the company also cut time spent bringing new products to market while better supporting its enterprise data governance model.

The J.M. Smucker Co.

Tracy Goebel

Product Manager for MDM and PIM