Case Study: Perfetti Van Melle achieves increased category sales and stronger retailer relationships with Syndigo

Sweet Success through Better Retail Relationships

Perfetti Van Melle (PVM), a global confectionery leader, faced a threat when a competitor proposed new shelving that would reduce PVM’s facings and hurt category performance. PVM engaged Syndigo’s Category Management Services to provide a data-driven, objective shelf and assortment recommendation for its retail trading partner.

Syndigo measured product dimensions with laser accuracy, analyzed scanner sales data, and leveraged its 1,000,000+ item image library to redesign shelf sets and optimize SKU mix. Syndigo’s solution restored high‑margin items, enabled more SKUs with a better PVM/competitor mix, and delivered a potential increase in overall category sales for the retailer.

Perfetti Van Melle

Laura Nye

Director Category Development