Syndigo
68 Case Studies
A Syndigo Case Study
Shamrock faced lost sales and ordering confusion when product images and item descriptions didn't match in the distributor system — a sliced panini bread appeared in search results but was described as a 'Dinner Roll' with a '48 Each' count, causing reps to doubt the listing. Syndigo, using its View My Product tool, identified the discrepancy and alerted the supplier and distributor so the record could be verified and corrected.
Syndigo worked with the supplier and the distributor to confirm what was actually stored in the warehouse, updated the product description the same day, and the sales rep was able to get the product his customer needed. By resolving the image/metadata mismatch, Syndigo helped avoid a lost order and improved data quality that, according to GS1, can reduce requests for samples or extra sales calls by about 40%, driving faster, lower‑cost sales.