Case Study: PepsiCo achieves increased digital shopper engagement with Syndigo

PepsiCo Increases Digital Shopper Engagement with Syndigo Analytics and Reporting

PepsiCo sought to better connect with digital shoppers and ensure consistent brand experiences across eCommerce channels. To replace manual, error-prone updates and enable customized retailer pages, PepsiCo selected Syndigo—leveraging Syndigo’s integrated product content management/Content Experience Hub and Syndigo Analytics and Reporting—to provide direct retailer connections, an easy-to-use interface, and agile development support.

Syndigo centralized and syndicated PepsiCo’s product content, refreshed imagery for major launches, automated retailer workflows and deployed analytics and reporting to monitor performance, accelerating item setup from several months to under 48 hours. The Syndigo solution expanded PepsiCo’s online catalog presence, improved time-to-market and digital shelf consistency through ongoing auditing, and increased engagement with digital consumers.

PepsiCo

Michal Geller

SVP, Global eCommerce Marketing and Product