Case Study: OSRAM Sylvania achieves streamlined product syndication and restored retailer credibility with Syndigo

OSRAM Sylvania Shines a Light on Performance

OSRAM, a leader in lighting solutions and an award‑winning automotive aftermarket supplier, faced failed product syndication to Walmart, limited technical support, and time‑consuming management of assets across multiple internal systems. To resolve this, OSRAM selected Syndigo for its GDSN‑certified CDSN data pool and the Syndigo CXH platform, seeking better retailer connections, proactive service, and streamlined syndication capabilities.

Syndigo implemented its CDSN/GDSN data pool and centralized CXH platform, plus a dedicated account team, to integrate disparate data sources, improve content formats, and manage compliance templates centrally. As a result, OSRAM quickly and accurately syndicated data through the retailer API, reduced manual work across digital assets and GDSN/ACES/PIES submissions, improved content availability and accuracy, accelerated time‑to‑market, and restored credibility with their retail partner.

OSRAM

Matthew Grimes

Data Content Specialist