Case Study: Philips achieves a 65% conversion lift with Syndigo's scannable product-page layout

Optimizing Product Page Layouts To Address Shrinking Shopper Attention Spans

Philips, a leading consumer health and home care brand, faced the challenge of shrinking shopper attention spans and wanted to know if a more scannable product page layout would boost engagement and conversions. Syndigo partnered with Philips to design and run the experiment, creating deployable layout options and using its Syndigo platform/Content Experience Hub to ensure the designs could be scaled across thousands of products.

Syndigo tested a one-column layout (A) against a three-column scannable layout (B), handling design, methodology, implementation and analysis. Layout B consistently won, delivering an average 65% lift in conversion rate; Philips rolled out the winning layout across participating retailer sites within two weeks using the Syndigo platform, realizing immediate gains in engagement and sales.

Philips

Jeroen Tas

Chief Innovation & Strategy Officer