Case Study: Denner centralizes master data and improves data quality with Syndigo MDM

One Good Choice Denner Centralizes Data Control With MDM

Denner, the Swiss discounter and third-largest food retailer in Switzerland, needed a better way to manage master data across article, supplier, and store information. With growing digitization efforts and strict food-industry traceability and quality requirements, Denner faced challenges from inconsistent data quality, siloed systems, and non-integrated processes. It selected Syndigo MDM, with implementation support from Advellence, to create a central, reliable data source.

Syndigo implemented a native SaaS master data management platform that centralized master data, improved transparency and data quality, and integrated tightly with Denner’s SAP ERP and GDSN processes. The new workflow-based solution helped Denner optimize item creation and listing processes, and the company went live with product specification, testing, and listing processes in just three quarters of a year. Denner also reported a very good level of data quality and highly integrative ERP connectivity, supporting further rollout to around 10,000 articles and 1,500 external suppliers.

Denner

Daniel Kirschbaum

Denner