Case Study: Nuspace (Iguatemi Group) achieves 40% average purchase-conversion lift — up to 300% — with Syndigo

Nuspace Working for a Successful Shopping Experience

Nuspace, the Iguatemi Group’s eCommerce platform for cosmetics and healthcare, needed richer, up-to-date product information and imagery to improve shopper engagement, SEO and online sales. To scale content collaboration with brands and speed product onboarding, Nuspace partnered with Syndigo to deploy Syndigo’s enhanced content program and Product Selector tools.

Syndigo delivered enhanced product content, near real-time updates and a customizable Product Selector quiz to guide shoppers to the right items, which increased engagement and conversion. According to Nuspace studies with P&G and Philips, Syndigo’s enhanced content produced an average purchase conversion lift of 40%, with some products showing 100% and 300% increases, and allowed faster item uploads and broader supplier participation.

NuSpace

Leonardo Diniz

Group Executive Director