Case Study: NOW achieves faster, tailored product content delivery with Syndigo

NOW Earns an Immediate Win in Product Content Performance

NOW, a leading provider of natural foods, supplements, and vitamins, needed a better way to manage and distribute product content as e-commerce grew more complex. Its previous data management and delivery solution was limiting its ability to tailor content for different retailers and keep pace with ambitious content optimization goals, so it turned to Syndigo and its product content management and syndication capabilities.

With Syndigo, NOW migrated six years of product content into a user-friendly system, connected more easily with key retail partners, and began sending retailer-specific content from a single interface. The switch saved the team hundreds of hours per year on manual tasks, improved confidence in data accuracy through retailer feedback and validation, and gave NOW a more efficient, scalable foundation for long-term growth.

NOW

Patrick Larson

Digital Retail Marketing Content Specialist