Case Study: Mr. Heater achieves GDSN mastery and streamlined product data with Syndigo

Mr. Heater GDSN Novice to Brand Advocate

Mr. Heater faced a gap between product data and retailer requirements when Melissa Sawmiller, the brand’s e‑commerce coordinator, inherited GDSN Data Sync responsibilities with little experience. After discovering a year’s worth of data had been paid for but never synced with a second provider, the team needed reliable, multi‑country GDSN/data‑sync support and better education to manage product information effectively. They turned to Syndigo for data sync and product information management services.

Syndigo stepped in with one‑on‑one training, proactive education sessions, and a full transfer of Mr. Heater’s data into its single‑portal platform, resolving the incomplete sync and enabling accurate global GDSN synchronization. The result: Melissa quickly became proficient and a brand advocate, Mr. Heater’s product data processes were streamlined through Syndigo’s intuitive tools and support, and the company stopped relying on an ineffective provider while achieving reliable, multi‑country data distribution.

Mr. Heater

Melissa Sawmiller

Ecommerce Coordinator