Case Study: MillerKnoll boosts conversion with Syndigo-powered reviews and Q&A

MillerKnoll increases conversion 566% with Syndigo

MillerKnoll, a collective of iconic design brands, faced the challenge of building customer confidence for its high-ticket furniture items by increasing the volume of authentic reviews across its vast catalog of over 150,000 SKUs. They needed a scalable solution to manage user-generated content without adding operational complexity and partnered with the vendor Syndigo, using their PowerReviews platform.

Syndigo's solution involved implementing incentivized sweepstakes campaigns to collect reviews and utilizing intrasite syndication to share reviews across different brand sites like Herman Miller and Design Within Reach. This strategy resulted in a 400% increase in reviews collected and dramatically higher conversion rates, including a 350% increase when shoppers engaged with reviews and a 566% lift when they used Q&A.

MillerKnoll