Case Study: Virtual Supply achieves faster product launches and better data accuracy with Syndigo PIM

How Virtual Supply Streamlined Product Content Management with Syndigo PIM

Virtual Supply, a fast-growing distributor and brand partner, needed a better way to manage product data across retail channels. Before working with Syndigo, the team relied on spreadsheets and manual coordination, making it difficult to keep content consistent, accurate, and scalable. They needed a single source of truth to streamline product content syndication and support faster growth.

Virtual Supply implemented Syndigo PIM, giving the team a composable, templatized system with real-time access to product data and helpful tools like Frequently Used Attributes sheets. With Syndigo, product launches accelerated by over 90%, more than 90% of product fields became fully populated and consistent across channels, and sales increased by 60%. The platform also improved collaboration across buyers, account managers, and sales teams, while Syndigo customer success support helped drive adoption and confidence.

Virtual Supply

Philip Schroder

Account Program Manager