Case Study: DR.SCHNELL achieves faster, higher-quality product syndication with Syndigo

How DR.SCHNELL Showcases Product Information with Syndigo

DR.SCHNELL, a Munich-based manufacturer of professional cleaning products, struggled with manual, error-prone, and hard-to-scale item data maintenance across multiple customer-specific formats. To solve this, the company turned to Syndigo’s syndication solution and API interface to automate product master data synchronization and support GDSN publishing.

With Syndigo, DR.SCHNELL integrated its PIM system to continuously syndicate product data, validate GS1 rules immediately, and publish over 1,000 products, including to EDEKA. The result was daily data availability, significantly improved data quality, faster time-to-market, and a 40% reduction in the time and labor required for data maintenance, all while enabling expansion into new markets.

DR.SCHNELL

Julia Eberlein

Project Manager Digital Customer Support | Data Integration