Case Study: Colgate-Palmolive boosts e-commerce performance with Syndigo

How Colgate-Palmolive, Syndigo, and Flywheel Hit the Right Notes

Colgate-Palmolive, a global consumer products company, needed a better way to manage and distribute e-commerce content across multiple retailer platforms as online shopping and product reviews became increasingly important. The company turned to Syndigo to improve product content syndication and support enhanced digital shelf content for its oral and personal care items.

Using Syndigo’s syndication and enhanced content capabilities, along with Flywheel’s support for implementation and account management, Colgate-Palmolive streamlined content distribution, centralized SKU management, and improved retailer integrations such as the Kroger API. Syndigo helped drive a 13% lift in shopper engagement and conversion rates, and the program also synchronized 517 products through VMP, with more than 220 products published to Kroger and updated live within 24–48 hours.

Colgate-Palmolive

Jennifer Rector

Digital Content Assets Manager