Case Study: Generac Power Systems achieves faster time-to-market and streamlined product content with Syndigo

Generac Flips the Switch to Generate Superpowered Product Content

Generac Power Systems faced slow, redundant product content workflows and uncertainty about retailer-specific requirements after moving off Salsify. Already selling through Lowe’s, Generac turned to Syndigo and its PXM tools (including the Content Experience Hub) to eliminate guesswork, manage retailer taxonomies, and speed time-to-market across multiple retailer channels.

Syndigo delivered clear retailer requirements, taxonomy guidance, content mapping and automated pushes to customers with account manager follow-up, so Generac reports that "95% of our work is complete" when content is added to the Content Experience Hub. The Syndigo solution cut turnaround from weeks to days, standardized product content across retailers, reduced duplicate and outdated data, and produced a strong ROI backed by highly responsive support.

Generac Power Systems

Clay Mitchell

Account Manager