Case Study: Freedom achieves faster product data management with Syndigo PIM

Freedom Furniture Sitting Pretty with Syndigo PIM

Freedom Furniture, a leading furniture and homewares retail chain in Australia and New Zealand, needed a better way to manage rapidly growing product data as its online and in-store business expanded. Working with Syndigo and its PIM solution, the company aimed to improve data consistency, scalability, and readiness across channels.

Syndigo implemented a centralized, batch-driven PIM process that streamlined product information management and downstream data syncing. The results included reliable management of more than 100,000 SKUs, improved data integrity, and a dramatic reduction in enrichment time from one day of manual importing to just 2 to 3 hours, helping Freedom accelerate time to market and support future growth.

Freedom

Vikram Tyagi

Sr. Manager, Data & Projects