Case Study: Dorel achieves 380% ROI in less than two months with Syndigo

Dorel, delivering home, sporting, and juvenile goods worldwide

Dorel, a $2.6B global maker of home, sporting and juvenile goods, faced growing eCommerce complexity: manually tracking content quality, images and product descriptions, monitoring out-of-stocks and buy box ownership across many retailer sites, and updating pages via spreadsheets and supplier portals. To consolidate tools and automate these workflows, Dorel turned to Syndigo and its Content Experience Hub platform.

Syndigo implemented an end-to-end solution that automated content syndication, provided Content Health reports and real-time alerts for out-of-stocks, pricing and buy box issues, and enabled direct submission of content updates to retailers (often going live within 24 hours). As a result, Dorel improved SKUs in good content standing by 146% in seven weeks, achieved a 380% ROI in under two months, and saw a division-level 28% improvement in online item availability while reducing out-of-stock rates thanks to Syndigo’s platform.

Dorel

David Lewis

Site Experience Director