Case Study: AGA Marvel achieves faster go-to-market and hundreds of staff-hours saved with Syndigo

AGA Marvel Saves Hundreds of Hours and Expands Retail Relationships with Syndigo

AGA Marvel, a designer and manufacturer of premium home, scientific, healthcare, and ADA appliances that primarily sells through specialty distributors, faced a rapid expansion into traditional retail channels where each retailer demanded different product information formats. To avoid hiring extra staff to manage this complexity, AGA Marvel turned to Syndigo’s platform (PXM capabilities including GDSN, DAM and eCatalog) to centralize and standardize its product content.

Syndigo implemented a single, hosted repository and automated distribution workflows so AGA Marvel could share the right content with each retailer and keep all recipients up to date. The Syndigo solution cut time-to-market for new accounts by 25% (Wayfair onboarding took weeks instead of months), saved “hundreds of staff hours,” and enabled integrations to serve product content to the company website and printed catalogs.

AGA Marvel

Krista Jensen

Website Marketing Manager