Syndigo
68 Case Studies
Case Study: About You achieves faster product launches and high-quality fashion content with Syndigo
A Syndigo Case Study
About You One Size Does Not Fit All
About You, a fast-growing European mobile-first fashion eCommerce company, was expanding rapidly and struggling with manual product-content mapping, multiple content providers, and insufficient validation resources. To manage increasing assortment while maintaining high-quality fashion content, About You engaged Syndigo for data mapping and product information management services.
Syndigo deployed a local, flexible team to ingest, map and validate item content quickly and accurately, automating manual tasks and scaling capacity—now mapping up to 6,000 articles per week. As a result, Syndigo helped About You bring products online faster, maintain higher data and image quality, meet performance objectives, and establish a regular collaboration cadence to support future growth.
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About You
Malte Dietrich
About You