Case Study: Mitsubishi Forklift Trucks pushes HubSpot boundaries with Syndicut

Mitsubishi Forklift Trucks powers 8 country sites with Syndicut

Mitsubishi Forklift Trucks, a key brand of Mitsubishi Heavy Industries, needed to replace its custom-built website with a SaaS platform to better handle its multi-lingual business development and marketing automation across Europe. They chose HubSpot for its enhanced marketing features but faced a challenge: the platform's limitations in storing and displaying their vast, frequently updated product catalogue from their in-house systems.

Syndicut developed a custom "HubSpot Connector" to bridge Mitsubishi's product database with HubSpot. This solution transformed product data into a streamlined format and used the HubSpot API to pass it into HubDB, all while managing API call limits with advanced error handling. This allowed Mitsubishi Forklift Trucks to leverage HubSpot's full marketing capabilities while seamlessly displaying its entire product catalogue, which is updated nightly, paving the way for the development of eight additional country sites.

Mitsubishi Forklift Trucks