Case Study: Barcode Festival achieves a clearer customer journey with Syndicut

Barcode Festival launches a vibrant new website with Syndicut in 2019

Syndicut was approached by Barcode Festival, which needed a new website to replace its old, tired one. The previous site lacked a clear purchase journey, failed to communicate the event's unique selling points, and had a design that was too corporate for a vibrant festival. The challenge was to create a site that would inspire visitors, support ticket and sponsorship sales, and reflect the energetic Barcode brand.

Syndicut designed and developed a new, colorful website with a striking visual identity and a simplified navigation to create a clear customer journey. Built on the Umbraco CMS, the solution gave the Barcode team an intuitive backend for easy updates. The new site successfully embodies the festival's vibrant brand, delivering both excitement and a seamless user experience to become a great resource for future marketing campaigns.

Barcode Festival