Case Study: Ruby builds a complete banking solution for e-commerce businesses with Synctera

Ruby launches e-commerce banking with Synctera, recovering 1-3% of revenue in rebates

Ruby, a company founded by e-commerce entrepreneurs, faced the challenge of not being able to find a suitable bank that offered integrated financial services tailored to their specific needs. They required a complete financial operating system that could provide a holistic view of their business without relying on multiple disconnected vendors. To build this solution, they partnered with the vendor Synctera for its banking-as-a-service platform and APIs.

Synctera provided Ruby with easy-to-use APIs and a robust compliance framework, connecting them with an aligned sponsor bank. This partnership allowed Ruby to efficiently build and launch their product, leveraging Synctera's live testing environment to speed up development and improve quality. The results for Ruby's e-commerce customers include automated rebate recovery adding 1-3% to annual revenue and a unified platform that saves significant time by eliminating manual reconciliation. Synctera's focus on innovation and compliance was key to Ruby's rapid and successful launch.

Ruby