Case Study: Reset launches fee-free earned wage access with Synctera

Reset launches fee-free earned wage access with Synctera

Reset, a fintech company, faced the challenge of building a flexible, fee-free earned wage access product that would enable traditional banks and credit unions to offer this feature to their customers. The goal was to help financial institutions retain account primacy and drive deposit growth, rather than ceding this popular service to other fintech brands. To build this solution, Reset needed a partner to provide the necessary technology infrastructure and a sponsor bank connection.

By partnering with Synctera, Reset accessed the end-to-end platform and tech components required to build their banking and card product. Synctera also connected them with a sponsor bank and provided critical support throughout the implementation. As a result, Reset successfully launched its product, which is now live with a large credit union. The solution allows consumers immediate access to their earnings from various income sources, helping Reset's financial institution partners drive deposit growth and improve customer engagement.

Reset