Case Study: Seaman Corporation grows FiberTite leads and sales with SyncShow

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Preview of the Seaman Corporation Case Study

Seaman Corporation reaches $100 million sales goal with SyncShow

Seaman Corporation, the manufacturer of FiberTite roofing membranes, faced challenges with low website lead generation and a lack of digital marketing strategy. Their website provided fewer than 20 non-sales-qualified leads per month and had no data capture or social media presence. They engaged SyncShow to redesign their website and implement an inbound marketing strategy to achieve aggressive growth and better communicate their product's quality.

SyncShow redesigned the website on HubSpot and created a comprehensive inbound marketing plan. This included developing buyer personas, publishing blogs and gated content, and implementing lead nurturing workflows. The results were significant, with total leads increasing by 83% year-over-year, culminating in 2,589 sales-qualified leads and 211 opportunities. These efforts directly contributed to Seaman Corporation reaching its $100 million sales goal.


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