Case Study: Prime Advantage increases brand awareness and drives growth with SyncShow

Prime Advantage increases organic website traffic 515% with SyncShow

Prime Advantage, a mid-market manufacturing group purchasing organization (GPO), faced the challenge of significantly increasing its brand awareness to scale its corporate membership and supplier base. Their goals were to enhance lead generation for new members, attract top-tier suppliers, and build a scalable infrastructure for sales and marketing alignment. To address these challenges, they retained the services of the vendor SyncShow.

SyncShow implemented a comprehensive digital marketing strategy, which included updating online messaging, developing email campaigns and a content strategy, and creating a robust social media presence. They also conducted customer lifecycle research and set up the HubSpot CRM system for improved lead management. The results were a 515% increase in organic website traffic, over 10,000 website visits from social media, and a 1,489 increase in blog traffic. This improved brand awareness and market share ultimately led to Prime Advantage's acquisition by OMNIA Partners. SyncShow's efforts were instrumental in driving this growth and successful outcome.

Prime Advantage