Case Study: Webhallen boosts ecommerce engagement with video enrichment from Syncle

How Webhallen powers up ecommerce success through video

Webhallen, a leading Swedish consumer electronics retailer, sought to enhance its e-commerce experience by integrating video onto its product detail pages. The challenge was accomplishing this at scale across tens of thousands of products, as manually finding and adding videos from manufacturers and users would be far too resource-intensive. This prompted them to seek a solution from vendor Syncle.

Syncle provided an automatic video enrichment solution that seamlessly integrated video content onto Webhallen's site with minimal effort from their team. This resulted in 58% of their products being enriched with video, garnering over 510,000 views and 8,500 hours of watch time. The solution from Syncle also helped improve key metrics like Average Session Duration and Pages per Session, all while allowing Webhallen's internal team to remain focused on creating their own custom content.

Webhallen

Nathaniel

Head of Ecommerce