Case Study: Versuni achieves faster product video distribution with Syncle

How Versuni supports research and self-education with video

Versuni, a leader in domestic appliances, faced a significant challenge in managing and distributing product video content across its vast reseller network. The process was largely manual, leaving the company unable to track if, when, or how videos appeared on retailer Product Detail Pages (PDPs). This lack of visibility and analytics made it difficult to measure success and refine their content strategy. To solve this, they turned to the vendor Syncle for a solution.

By implementing Syncle's platform, Versuni automated its video distribution to Nordic resellers, achieving near-full coverage on key retailer PDPs. The solution provided an intuitive, user-friendly interface that made onboarding partners easy and allowed for quick content updates. The results were substantial: over 2,270 hours of video watched and more than 188,000 views in the first year. Syncle also provided comprehensive performance data, enabling Versuni to finally adopt a data-driven, testing mindset for its video content strategy.

Versuni

Heidi Saarikoski

Omnichannel Shopper Experience Manager Lead