Case Study: Trail Appliances builds a better appliance shopping experience with Syncle

How Trail Appliances builds the best appliance shopping experience with video

Trail Appliances, a leading regional appliance retailer in Western Canada, sought to enhance its online shopping experience with product videos but was hindered by the immense manual effort required to manage and embed content for its wide and constantly updated product range. This bandwidth challenge prevented them from scaling their video strategy effectively. They turned to the vendor Syncle for a solution.

By implementing Syncle's automated video sourcing and management service, Trail Appliances eliminated manual work, allowing videos to appear on product pages without effort. This resulted in over 2,700 videos being added and more than 1,800 hours of content watched. The solution significantly boosted conversion rates, with video-engaging customers converting more often, and also strengthened their omnichannel sales by providing a valuable resource for both store staff and customers.

Trail Appliances

Josh Johnston

Senior Director of Online Experience