Case Study: Ooni streamlines global product content distribution with Syncle

How Ooni cooked up a better content distribution flow

Ooni, a multi-award-winning business known for its portable pizza ovens, faced a significant challenge in manually distributing its high-quality product content to a vast and diverse network of over 600 global resellers. Each retailer had different system requirements and content needs, creating a complex, time-consuming bottleneck that was unsustainable as Ooni expanded its product line. The company needed to find a way to ensure consistent brand presentation and rich product information across all touchpoints without scaling its team's headcount.

To solve this, Ooni implemented Syncle to centralize and automate its content distribution. The Syncle platform provided a single source for all product content, enabling efficient management and distribution based on EAN codes. This solution freed Ooni's team to focus on strategic initiatives and content experiments, such as distributing materials for smaller accessories and localized languages. While specific metrics are still being tracked, Ooni expects Syncle to drive conversion improvements, increase content distribution volume, and ensure consistent, high-quality product information is used by all retail partners.

Ooni

Katianna Sjöblom

Senior Marketing Manager EMEA