Case Study: Nordlux achieves faster video distribution with Syncle

How Nordlux achieved optimal video distribution

Nordlux, a global lighting products company, faced a challenge in distributing its product videos to a large network of resellers. The manual process of sending files via email was slow and unreliable, often taking up to a year, and Nordlux had no control over if or how the videos were published on reseller product pages. They turned to the vendor Syncle for a solution to automate and simplify this distribution.

By implementing Syncle's platform, Nordlux automated its video syndication process. The solution used automated video mapping to link content directly to resellers' product pages, cutting distribution time from a year down to a single day. This gave Nordlux full control and visibility over its content. As a result, Syncle helped Nordlux achieve an average view time of 30 seconds and a 92% average watch rate for over 450 products, maximizing the return on their video content investment.

Nordlux