Case Study: Lumene streamlines product video distribution and boosts engagement with Syncle

How Lumene leverages the power of video for storytelling

Lumene, a Finnish beauty brand, faced significant challenges in distributing its product videos. They lacked a way to embed videos on their own ecommerce site and struggled with the time-consuming, manual process of getting videos onto their many resellers' product pages to align with marketing campaigns. The vendor Syncle was identified as a solution to these distribution problems.

By implementing the Syncle video suite, Lumene automated its video workflow, gaining control and visibility over distribution across all sales channels. This Syncle solution saved significant operational time through features like video scheduling and provided comprehensive performance analytics. The results include having videos for over 160 products distributed through their reseller network, driving more than 10,000 monthly views with a watch progress rate exceeding 80%.

Lumene

Eliisa Kasi

Global Head of Digital Content