Case Study: L'Oréal Nordics accelerates video distribution and boosts PDP performance with Syncle

How L'Oréal Nordics sets the standard for online growth

L'Oréal Nordics, part of the global L'Oréal Group, was facing a significant challenge in scaling its online video content distribution. Manual distribution was a major bottleneck, creating a tedious and time-consuming barrier to achieving their goal of "PDP excellence" and placing compelling video on every product detail page. To overcome this, they partnered with the vendor Syncle to automate the process.

Syncle provided an automated video distribution solution that integrated seamlessly with L'Oréal Nordics' strategy. The implementation led to immediate improvements, speeding up product launches and streamlining workflows for e-merchandisers. The results included over 101,000 video views, an average watch progress of 68-78%, and a clear improvement in engagement rates, conversions, and revenue per user. This success prompted L'Oréal Nordics to rapidly expand its use of Syncle across other divisions.

L'Oréal

Martin Hildebrand Lorentzen

Nordic Digital Platform Manager