Case Study: KICKS expands digital content and boosts engagement with Syncle

How KICKS expands their digital content palette with video

KICKS, a leading beauty retailer in the Nordics, faced the significant challenge of manually managing video content for its enormous online catalogue of over 25,000 products. This process was overwhelming and inefficient, making it difficult to enrich every product detail page with the engaging, high-quality video content required for their omnichannel strategy and to build customer trust.

Partnering with Syncle, KICKS utilized its video enrichment capabilities to automate the entire process. Syncle streamlined operations by finding relevant videos and embedding them onto product pages automatically. This solution led to the addition of over 38,000 videos, 1.2 million views, and more than 15,755 hours of content watched. The partnership significantly boosted key engagement metrics, strengthened supplier collaborations, and had a positive effect on product page conversions.

Kicks

Emma Danielsson

SVP, Digital Sales & Marketing